Selro is a web-based order management system and multichannel selling software integrated with ecommerce marketplaces.

Selro supports listing and stock update of items from Selro inventory into Fruugo marketplace. You can either list the full product catalog or a set of products from Selro inventory. Please follow the below tutorial to start listing items from your Selro account:

  1. Listing template must be created before listing into any channels. This also applies for Fruugo items. Please go to Settings -> Channel Integration -> Fruugo and go to 'listing templates' tab.

  2. Please click 'New Listing Template' to create a new template for your items. You can create any number of templates and assign to different products.  e.g If you have different categories , you can create different template for each category.

  3. Please enter following fields in the template:

    Template Name

    The name to identify your template

    Pricing Rule

    Specify pricing rule to calculate prices automatically based on your base price.


    The Fruugo Category. It can also be specified at product level if different categories are required.

    BrandThe product Brand. It can also be specified at product level if different brands are required.Mandatory
    ManufacturerThe product Manufacturer. It can also be specified at product level if different manufacturer are required.Optional
    VAT RateVAT Rate. Will default to zero, however you must ensure it is accurate per product.Mandatory
    CurrencyCurrency of the price supplied. Must be consistent.Mandatory
    LanguageLanguage of the product title and description. Must be consistent.Mandatory
    Lead TimeLead Time for fulfillment where there's a day from order to dispatch which exceed 24hrs. Value in days.Optional
    CountryCountries where the product should be visible in Fruugo if it differs from the default set-up in your Fruugo Account.

    It should be left blank if the product has no additional restriction.