EffectConnect is an innovative marketplace integration platform that helps retailers and brands integrate to marketplaces across the globe. We automate key processes, reduce costs and reach more consumers.

The EffectConnect integration allows you to easily generate a Fruugo XML feed from the EffectConnect platform in the Fruugo format; have real-time inventory stock updates through the automated API; and manage all orders via the Fruugo API.

Status: LIVE


  • Automated Product / Inventory Feed
  • Real-time Stock Updates
  • Automated Order Import and Management


EffectConnect is a marketplace integration company based in the Netherlands. With a strong focus on ‘taking care’ our support team makes sure none of our customers get stuck in some self service pages to get their questions answered and are up and running quickly.

A broad user base in all kinds of product groups gave EffectConnect the opportunity to gather expertise in many products groups and many marketplaces. Our multi lingual team will have you setup for and get you started on Fruugo in the most efficient way possible.

User Set-up Instructions

EffectConnect, the leading marketplace integration solution in the Netherlands, are fully integrated with Fruugo which means any of their customers can publish products onto Fruugo via an automated feed; benefit from real-time stock updates; and manage all orders in their own EffectConnect account.

The EffectConnect integration allows you to generate a Fruugo XML feed from the EffectConnect platform in the Fruugo format; have real-time inventory stock updates via the automated Fruugo API; and manage all orders efficiently via the Fruugo Order API.

As a EffectConnect customer, to integrate with Fruugo there are the following steps:

  1. Sign-up for a Fruugo Account and notify us you are an EffectConnect customer

  2. Using the supplied Fruugo merchant Centre Username and Password, following the EffectConnect instructions to add Fruugo as a new channel.

  3. Follow the EffectConnect instructions to complete the configuration, including mapping to the Fruugo categories. During the configuration you must ensure that:
    • Setup which products you’d like to sell on Fruugo
    • Map all products to the bottom-level (leaf) Fruugo category.
    • Map size & colour attributes if any of your products have different sizes or colours.
      It is important that you do not activate the integration at this stage.

  4. Once you have informed us that the configuration is complete, we will carry out the necessary set-up within Fruugo assuming that you have already submitted your Fruugo Shipping Template and any other requested details.

  5. After we have completed the Fruugo set-up, we will enable your account for the EffectConnect integration. It is at this time you should now activate the Fruugo channelin EffectConnect.

Throughout the EffectConnect set-up process the EffectConnect Support Team will be available to advise on any queries you may have prior to your set-up being approved on Fruugo.