Add Fruugo Channel in EffectConnect

EffectConnect is a marketplace integration company based in the Netherlands. With a strong focus on ‘taking care’ our support team makes sure none of our customers get stuck in some self service pages to get their questions answered and are up and running quickly.

Add the Fruugo channel to EffectConnect

The instructions below are to be carried out in the EffectConnect account. Our support team will help you should you require any assistance setting up the Fruugo integration.


This guide is a walk-through of the steps required to integrate Fruugo Accounts with EffectConnect. Once fully integrated, EffectConnect provides the ability to:

  • Automatically download new orders
  • Mark items as dispatched
  • Submit / Strike off listings
  • View, manage and dispatch Fruugo orders
  • Automatically synchronize stock levels from your backoffice


  1. A Fruugo Seller account.
  2. Username and Password for the Fruugo Retailer Portal.
  3. An EffectConnect account

Quick Set-up Guide

Here's the quick version of the instructions, for those that are already comfortable with performing such installations. If you prefer our support team to setup the integration for you, please reach out to us.

  1. Click on Channels -> Add New Channel.
  2. Select Fruugo from the list
  3. Fill in a reference, the Fruugo username and password
  4. Select the countries you’d like to sell in on Fruugo
  5. Map the lead-time to your own delivery times
  6. Click on Save to complete the setup of the Fruugo Integration.

Our support team will gladly help you with the configuration and make sure the integration is done right. Please reach out to us to get started. We’ll help you setup the product feed too to make sure your product data is sent to Fruugo in the right format.