Counterfeit Goods

The advertisement of counterfeit goods is strictly prohibited on Fruugo, and we do not tolerate any counterfeit goods being sold on our platform.

You must be an authorised distributor to sell any authentic branded goods on Fruugo. If you are authorised to sell authentic branded products, you must include the correct brand name in the brand field in your feed and be able to provide evidence of authenticity when requested. All product images, the product title, the item model name and model number must correspond to the exact item you are selling. Where official images, logos, names or model numbers are used in a listing, you must ensure that you have the correct licence to use the images, and the product which you are advertising must be an authentic  licensed product, and not a replica,  ‘similar’ or “compatible with” product.

Do not use any brand names to misrepresent, mislead or confuse a customer where the product is not an authentic branded product. If you are selling a product compatible with that brand, you must clearly state that the product is “compatible with”, “fits” or “for” before a brand name in the product title and description. You must not use any trademarked words or logos on the product or in the images to show  a “compatible for product”. Failure to comply with this requirement may result in your product being blocked from sale on the platform. 

When a customer contacts us to provide evidence showing that they have received an item which is not genuine and we feel that this evidence is sufficient, we will refund the customer in full at your expense and block the product from sale on our platform.

Where you can provide sufficient evidence that the item is genuine, we will reinstate the item on the site and reimburse you for the refund that we have processed to the customer.

Repeated counterfeit product complaints from customers, Intellectual Property rights owners,  any regulatory authorities, or escalations via our internal monitoring processes, may lead to an account suspension and your seller payments being held, so it is imperative that you do not list branded items that are not authentic or that you are not authorised to sell. Please note that in some circumstances, we may decide to suspend your account prior to incurring a complaint and this will be at Fruugo’s full discretion. You must regularly review your product listings in full and must not list any SKUs which do not comply with Fruugo’s Terms and Conditions.

At Fruugo’s sole and absolute discretion a charge may be issued for the removal of any prohibited products. Please see Appendix 2 in the Retailer Terms and Conditions for further information.

Please see our Anti-Counterfeit Products Policy for more information.