Category performance heatmaps
Product demand fluctuates throughout the year, in some cases unpredictably and for no apparent reason. However, most categories follow seasonal patterns. By providing you insight into those patterns we are striving to support you in planning your year of selling on Fruugo. This data is based on all sales in 2021 and 2022.
The data is broadly divided into two categories. The category heatmaps helps you understand how specific categories perform any given week of the year. These are helpful if you are selling products from a specific set of Level 1 categories and would like to know what Level 3 categories you should focus on any given week.
The weekly top 25 lists show you which Level 3 categories perform the best each week of the year. These lists are useful if you are selling broadly across several Level 1 categories and would like to know what products to source any given week.
Using the heatmaps
The heatmaps help you see when sales in a specific category are hot (red) or cold (blue). For each week, we provide a percentage number that shows how much sales typically deviate from the weekly average. The first heatmap provides an overview of all Level 1 categories. This data is also available as graphs of annual performance per category.
We also provide separate heatmaps showing Level 3 category performance for each Level 1 category. In these heatmaps, the Level 3 categories are sorted with the best performing categories in terms of annual sales at the top. In some of the Level 1 category heatmaps, we haven’t included every Level 3 category.
All Level 1 categories heatmap
Annual Level 1 category graphs
Individual Level 1 heatmaps:
Animals & Pet Supplies  Apparel & Accessories  Arts & Entertainment  Baby & Toddler  Business & Industrial  Cameras & Optics  Electronics  Food, Beverages & Tobacco  Furniture  Hardware 
| Health & Beauty  Home & Garden  Luggage & Bags  Mature  Media  Office Supplies  Religious & Ceremonial  Sporting Goods  Toys & Games  Vehicles & Parts 
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Weekly Top 25
If you are looking for what Level 3 category to sell a specific week, regardless of what the Level 3 category is, you can use our weekly Top 25 list to get an idea of what categories are likely to perform well.
Top 10 Level 1 categories by week
