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The final part of the jigsaw - after ensuring you are giving the best product information available and being competitive with pricing & shipping - is to present this 'package' in the right place. You can quickly undo all the good work in your product information by indicating the incorrect category for your product - it's a simple step but one which can have heavy consequences, so it's important you get it right. The category also provides the search/category filters for age & gender which means an incorrect category could mean you are targeting the wrong gender with your product!
Imagine you're a customer who has 3 choices for a product - you're all fairly equal on price, yet your image and title are far better so you gain the search click, only to instantly lose their trust as you've placed the 'men's running shoes' they want in 'children's football boots'. Take the time to assess our category tree and maintain accuracy.
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