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The countries upon which your products will be listed depends on your location and which have been specified in your Fruugo Shipping Template. As a marketplace which focuses on cross-border sales it is advisable to include as many of our 32 countries as possible.

There will on occasions be products which can not be shipped to all countries which you have set-up. To account for these scenario's there is a country restriction option

Mandatory Feed Requirements

Both of our data formats allow the Fruugo system to utilise one data feed to display your products across all our countries. The specifications are straight-forward and easy to create which allows you to quickly integrate with Fruugo.

There are only 11 mandatory fields in the Fruugo CSV and XML formats to ensure you can get up and running as soon as possible. The remaining fields, although not compulsory*, are there so that we can fine tune your experience to get you the most sales possible. Throughout this process the Fruugo Integration Team will be on hand to advise on submitting a feed that ensures your products are set-up correctly


Two digit ISO code (Upper Case) is used to limit a product to listed countries if they have a different restriction to your default account settings. It is an “include” list and for multiple countries should be separated by spaces. For example: IE FR DE. The country codes must be those supported on Fruugo (as listed in Fruugo Countries > Countries; Languages & Currency codes).

Note: The field should be left blank if the product does not have a country restriction that differs from your default account settings.

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