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Field TypeCSV Field Header NameXML Tag NameStatusDescription
Product IdProductId<ProductId>Mandatory

Your own product identifier code that you recognise when it is provided on order information.

The same ProductId should be used to group together Skus where they are available with multiple options (Colours, Sizes etc.).

Sku IdSkuId<SkuId>Mandatory

If the product has multiple options, the SkuId uniquely identifies and separates each option. If a product doesn’t have multiple options the SkuId can be the same as the ProductId.

Each ProductId & SkuId combination must be unique and not repeated for any other Product(s).

GTINs (EAN / UPC)EAN<EAN>Mandatory

The unique GTIN for the product. GTIN stands for Global Trade Item Number - a globally unique number used to identify trade items, products, or services. GTIN is the umbrella term that refers to the entire family of data structures - UPC, EAN, UCC - 8, 12, 13 & 14 digits.

If you are the manufacturer of the product you can mark the product to be an exception to the requirement rule by using EXCEP in the EAN field.

BrandBrand<Brand>MandatoryThe brand name of the product.
CategoryCategory<Category>Mandatory

The accurate category you wish the product to be classified in on Fruugo using the Fruugo category path.

The category value must be accurate to the nature of the product for taxation and use the full Fruugo category path in the stucture shown in the category tree in English.

Image URL 1Imageurl1<Imageurl1>Mandatory

The link to your primary image for a product which will be displayed. A minimum size of 400px x 400px (or larger). The image should be provided on a white background.

Images will only be updated if the file name is changed, we do not check to see if your file is newer than your last scheduled import.

Placeholder or images using watermarks are not permitted.

Stock Status*StockStatus<StockStatus>Mandatory*

The stock status of a product which indicates whether it’s available for purchase. The value of the field must be either:

INSTOCK – If you have the product currently in stock.
OUTOFSTOCK – The product is currently out of stock but may return.
NOTAVAILABLE – The product is permanently out of stock and needs to be removed (but can not be removed from the feed).

Quantity in Stock*StockQuantity<StockQuantity>Mandatory*

The quantity of an item you have available to sell. If stock levels are not held a default number is recommended, such as 100 for in stock items and 0 for out of stock items.


Negative values or decimal places are not supported.
TitleTitle<Title>Mandatory

A concise title for your product in title case (not block capitals) which identifies the nature of the product.

  • It should include any brand, model or part number which is widely used to identify the product.
  • It should not include any reference to price; shipping; stock; special offers; or promotional text.
  • It should not include any reference to size or colour when part of a grouped product.
DescriptionDescription<Description>Mandatory

A detailed explanation of the product and its features. Use sentence case.

Do not include any URLs; Email Addresses; Telephone Numbers; Prices; Shipping information, or references to activity not on our site.

Normal Price Without VAT^NormalPriceWithoutVAT<NormalPriceWithoutVAT>Mandatory^

The normal / list price of the product excluding VAT. Must be a numeric value with a decimal separator and not include any currency symbol. For example 4.12. If included, 'NormalPriceWithVAT' must not be included.

Normal Price With VAT^NormalPriceWithVAT<NormalPriceWithVAT>Mandatory^

The normal / list price of the product including VAT. Must be a numeric value with a decimal separator and not include any currency symbol. For example 4.12. If included, 'NormalPriceWithoutVAT' must not be included.

VAT RateVATRate<VATRate>Mandatory

The numeric value of the correct VAT rate of the product in your VAT registered country (EU only).

Do not include % or any other symbols. For example: 20. To be listed as 0 for non-EU based retailers where VAT is not applicable.

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