Channel Integration

Linnworks connects and automates all the different parts of your selling processes. Which means you can spend less time on order processing, labels, picking, packing and spreadsheets, and more time leading your business.


This guide is a walk-through of the steps required to integrate your Fruugo account with Linnworks. Once fully integrated, Linnworks provides the ability to:

  • Automatically download new orders
  • Mark orders as despatched once processed
  • Send out confirmation emails to customers
  • List products for sale on Fruugo, please see details below
  • Update your listings with available stock levels
  • Automatically relist listings once stock becomes available
Integration methodFruugo is a Direct channel integration with Linnworks that allows communicating your sales channel directly using the API and lets the two systems working together as one seamless platform. Support for this integration is provided by our Linnworks Support Team
Order downloadNew orders are automatically retrieved from the channel and saved ready for you to process from Open Orders
Order download locationAllows you to select the default Linnworks location that all orders for this channel will be assigned to.
Order despatch

When an order is processed Linnworks can automatically submit a despatch notification along with shipping details to the channel.

Inv. Location mappingAllows you to select which Linnworks location(s) to use to advertise your available stock levels
Inventory level updatesChanges in stock levels for inventory items that are mapped to listings on the channel will trigger an update to submit the new stock level to the channel
Listing downloadLinnworks regularly scans your channel for new listings created and downloads a record of the listing ready for direct SKU mapping
Listing creationUse your Linnworks inventory to create new listings on your channel. Please note! Listing on Fruugo only possible via legacy Linnworks Desktop application only. Check special rules and criteria for Fruugo
Listing updateListing update Use Linnworks to push changes from your inventory to the listings that have been created through Linnworks
Shipping MappingLink the shipping method selected by your customer on your channel to a Linnworks shipping method to allow printing of the correct label.