Compliance - General Product Safety Regulation

General Product Safety Regulation 

IMPORTANT - General Product Safety Regulation (GPSR) Mandatory Preparation for Retailers. Please take the time to read, and understand the below information.


The GPSR is an EU Regulation which comes into effect on 13th December 2024, and replaces the General Product Safety Directive. The GPSR introduces new requirements for the sale of most non-food consumer products sold in the EU, Switzerland, Norway and Northern Ireland.

All retailers selling non-food products in these countries on the Fruugo platform will be required to comply with the new requirements set out in the GPSR. We recommend that you begin your compliance preparations now.

You will be required to do the following:

  1. Ensure that all products that you sell on Fruugo meet all existing EU Labelling and traceability requirements.
  2. Ensure all products that you sell on Fruugo are correctly labelled, including but not limited to, labelling the product with the contact information of the manufacturer, responsible person and if applicable the importer of the product.
  3. Ensure that all products that you sell on Fruugo are labelled correctly with the type, batch or serial number, or any other information to make it possible to identify that product.
  4. Ensure that all products are correctly labelled with all of the safety information and warnings applicable to the product, and where applicable, in the language of the country of sale.
  5. Ensure that you have a designated Responsible Person based in the EU for all products sold on Fruugo. This contact must be authorised by the product’s manufacturer.
  6. Display the name and contact information, including postal and electronic address, for the designated EU Responsible Person on each product page.
  7. Display the name and contact information, including postal and electronic address, for the manufacturer on each product page.
  8. Display a product picture, and any other product identifiers needed to identify the product on each product page.
  9. Display the warning and safety information in the language of the country of sale for each product on the product page.

We advise that you begin to prepare for the General Product Safety Regulations ahead of 13th December 2024 and we will soon update you with further instructions on how to provide the information required shortly via a retailer mailer and further updates to this page. 

Fruugo will take a zero-tolerance approach to any non-compliance by retailers with the GPSR. Please note that products will not be published on the Fruugo platform if they do not satisfy the appropriate legislative requirements.

Please check the Wiki Page at regular intervals for further updates.

If you have any queries in the meantime, please contact your designated Account Manager.