Field Specification - Limits

In order to be able to show your product listing to best effect to our customers around the world, Fruugo requires a product data feed. We need to retrieve this feed frequently to keep stock levels accurate and thereby improve the customer experience.

The method used to get product information into the Fruugo system is via a suitably constructed product data feed. This feed contains the information which the Fruugo system requires to be able to correctly display your products to the customer, correctly calculate the cost (including shipping and sales tax where appropriate) to shoppers in all of the Fruugo countries.

Field Limits

Within each field there are both recommend and physical field limits which restriction the content which can be added. It is important to ensure that the values listed in each field do not exceed the limits which are highlighted below.

Field Type	CSV Field Header Name	XML Tag Name	Physical Field Limit	Recommended Field Limit

Field Type	CSV Field Header Name	XML Tag Name	Physical Field Limit	Recommended Field Limit
Product Id	ProductId	<ProductId>	50 Characters	50 Characters
Sku Id	SkuId	<SkuId>	50 Characters	50 Characters
GTINs (EAN / UPC)	EAN	<EAN>	14 Digits	14 Digits
Brand	Brand	<Brand>	50 Characters	20 Characters
Category	Category	<Category>	250 Characters	150 Characters
Image URL 1	Imageurl1	<Imageurl1>	150 Characters	150 Characters
Stock Status	StockStatus	<StockStatus>	12 Characters	12 Characters
Quantity in Stock	StockQuantity	<StockQuantity>	5 Digits	3 Digits
Title	Title	<Title>	150 Characters	80 Characters
Description	Description	<Description>	5000 Characters	2000 Characters
Normal Price Without VAT	NormalPriceWithoutVAT	<NormalPriceWithoutVAT>	6 Digits & 3 decimal digits^{(plus decimal separator)}	6 Digits & 2 decimal digits^{(plus decimal separator)}
Normal Price With VAT	NormalPriceWithVAT	<NormalPriceWithVAT>	6 Digits & 2 decimal digits^{(plus decimal separator)}	6 Digits & 2 decimal digits^{(plus decimal separator)}
VAT Rate	VATRate	<VATRate>	3 Digits^{(plus decimal separator)}	3 Digits^{(plus decimal separator)}
Image URL 2-5	Imageurl2, Imageurl3, Imageurl4 & Imageurl5	<Imageurl2>, <Imageurl3>, <Imageurl4>, <Imageurl5>	150 Characters	150 Characters
Language	Language	<Language>	2 Characters ^{(lower case)}	2 Characters ^{(lower case)}
Attribute Size	AttributeSize	<AttributeSize>	30 Characters	20 Characters
Attribute Color	AttributeColor	<AttributeColor>	30 Characters	20 Characters
Currency	Currency	<Currency>	3 Characters ^{(upper case)}	3 Digits ^{(upper case)}
Discount Price Without VAT	DiscountPriceWithoutVAT	<DiscountPriceWithoutVAT>	6 Digits & 3 decimal digits^{(plus decimal separator)}	6 Digits & 2 decimal digits^{(plus decimal separator)}
Discount Price With VAT	DiscountPriceWithVAT	<DiscountPriceWithVAT>	6 Digits & 2 decimal digits^{(plus decimal separator)}	6 Digits & 2 decimal digits^{(plus decimal separator)}
ISBN	ISBN	<ISBN>	13 Digits	13 Digits
Manufacturer	Manufacturer	<Manufacturer>	300 Characters	50 Characters
Restock Date	RestockDate	<RestockDate>	8 Digits ^{(plus separators)}	8 Digits ^{(plus separators)}
Lead Time	LeadTime	<LeadTime>	2 Digits	2 Digits
Package Weight	PackageWeight	<PackageWeight>	5 Digits	5 Digits
Attribute 1-10	Attribute1, Attribute2 through to Attribute10	<Attribute1>, <Attribute2> through to <Attribute10>	2000 Characters	50 Characters
Country	Country	<Country>	150 Characters ^{(upper case)}	92 Characters ^{(upper case)}
Discount Price Start Date	DiscountPriceStartDate	<DiscountPriceStartDate>	8 Digits ^{(plus separators)}	8 Digits ^{(plus separators)}
Discount Price End Date	DiscountPriceEndDate	<DiscountPriceEndDate>	8 Digits ^{(plus separators)}	8 Digits ^{(plus separators)}