Paid Shopping & AI

As part of our platform services to third-party retailers and acting in our role as agent, Fruugo utilises tools to promote your products through paid advertising services such as Google Shopping. As a result, we always recommend you follow Google guidelines to avoid item disapprovals within merchant centres.

If items are disapproved it means they will not get paid visibility and are therefore unlikely to generate sales.

Top disapproval reasons include:

To help manage these disapprovals Fruugo can utilise artificial intelligence software to enhance and improve retailer product images, titles and descriptions within our merchant centres. This can then help with the approval of any disapproved products and enable us to advertise them.

Images can be improved by removing image overlays, improving image backgrounds or enhancing the image

Titles and descriptions can be optimised so words or phrases that trigger a disapproval are removed or changed (where appropriate).

For example, the following are items disapproved within the Google Merchant Centre. Whilst the items themselves aren't problematic the wording within titles or descriptions caused Google to disapprove the items:

a swing seat cover being disapproved as it references swinging, or,
a child’s outfit being disapproved as the words child and sex are next to each other when in-fact this relates to the gender of the item

Using AI, the problematic text can be removed or changed within the Merchant Centre so that the items can be approved and therefore gain visibility in advertising.

You are able to view your disapproval volumes by viewing the ‘Google SKU Health’ section of your monthly PDF report.

Please note, using this service does not change anything on your store page on the Fruugo site, instead it optimises what is surfaced through paid advertising to help reduce product disapproval (where appropriate).

Some disapproval reasons are out of scope including:

Illegal and non-compliant products
Healthcare
Tobacco/ explosives/ hacking

We cannot guarantee that AI solutions will resolve the item disapproval so we would always recommend sending the correct data, that meets Google guidelines in the first instance.

We remind you that you are fully responsible for the content in your product store and you must ensure that all products are fully compliant with all applicable laws including product safety laws. All products must also adhere to Fruugo’s Prohibited Products Policy.

Use of this service is supplied as part of your use of the Fruugo platform and is subject to our Retailer Terms and Conditions.