Account SKU Caps
- Darren Stretch
Each account launched on Fruugo will have a SKU cap applied which will be agreed as part of the Sales sign-up process.
The SKU cap for each account will be agreed based on a number of factor which includes your current catalogue, future catalogue, account parameters, and your expected integration SKU volume.
What is the SKU cap?
The SKU cap applied to the account during the integration process will be in place on the account up to the first account review occurring.
It is to ensure that at the time of account activation that all your active SKUs were inline with the necessary specification and compliance to allow them to be effectively marketed during your early account life.
Account Review
The SKU cap will be reviewed after a defined period of trading based on your account parameters which will be communicated to you by your Account Manager.
Your account will be reviewed by our Account Management & Legal teams to discuss performance metrics, opportunity for improvement, and the increase of the cap to expand your product range on the platform.
Metrics
Your account review will consider metrics such as:
Sales Performance
Order Management Performance (Dispatch time, delivery time, cancellation rate, returns rate etc.)
Shipping Costs
Customer Satisfaction (Query volume/order volume, escalations, NPS etc.)
SKU Health (Disapprovals, IP infringements, dangerous products etc.)
Account Health (Data quality, data errors, shipping errors, image compliance etc.)
To enjoy successful review you should be mindful of the operation of your account to ensure it is inline or exceeding any minimum requirements, and that the best service achievable is provided to the customer.
Key Considerations
To maximise your early presence on the platform and compliance you should ensure that the SKUs you provide:
Contain your best selling and most effective products
Any new products you anticipate to be popular
SKUs with which you have suitable stock values.
It would be prudent to exclude any out of stock products in your submitted data, and ensure that during the integration process that any SKU errors which identified and provided to you are resolved during integration to allow these to be listed for sale.
Catalogue Module
Within your catalogue module in the Retailer Portal you can identify which of your SKUs are beyond your current cap as these can be identified with the label โOver Quotaโ.
As your cap is increased in the future the system on a next day cycle will release these labelled SKUs to expand your catalogue up to the newly applied limit. It will publish the SKU by creation date - earliest first.
For more information on the catalogue module, see here.