Product Title

The product title is the key aspect for most product first visibility along with the image as it is shown on a search results page; on the product page; and on the category pages

• Keep the title concise but with all the key, relevant information a customer might need.

• The title should be to a limit of 80 characters.

• Include the product brand and any product code/mpn that a customer might need to search.

• Do not include inaccurate terms/keywords for false results for your products.

• Do not duplicate terms/keywords within a title.

• Do not include product variants, such as size/colour, in the title.

• Do not include any reference to condition, price, shipping, stock, special offers or promotional text.

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