Account Incubation Period & Promotion
Incubation Period incubation period is Fruugo's exclusive support benefits provided for a newly launched retailer.
It occurs for 30 days from the date of activation of your account (after the data integration is complete and your account is launched). During this period, Fruugo will pay additional market promotion costs in your original commission ratio. Therefore, your product will get the promotion support far beyond your investment. At the same time, the Fruugo's marketing team will formulate promotion plans according to your products, and monitor market feedback in real time.
In order to maximise the benefits of the incubation period, we sincerely suggest that when you first list your products that you refer to the following suggestions:
1. List your most effective products
The first products listed are crucial. If you are unable to launch all products, be sure to choose your most succesful products, hot sales categories, and seasonal items. If you use generic product data to activate accounts, you will most likely miss the promotion benefits during the incubation period and accurate market feedback analysis.
2. Delivery to the most popular country currently selling on the Fruugo platform
Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, and United States.
3. Ensure your create compliant product data
When you formulate product data, you need to consider several points: product names, descriptions, images, attributes, Category, and brand. For your reference: Good Data Guidelines.
4. Competitive prices
More than 90% of the traffic comes from the search engine's paid search (such as Google Shopping) directly to your product page. This means that rarely buyers navigate directly from the category or search. Therefore, your pricing is an important factor in increasing transactions and being competitive.
5. Promotion
If you have promotional products, make sure you set the Normal Price and Discount Price at the same time.The discount icon on your products will automatically display on the product page accordingly, which will be a good stimulating customer behavior.
When setting up a promotional activity, please make sure your data is correct. If you mistakenly set the pricing your activity will be automatically rejected. To understand how to use the pricing fields: Field Specification
6. Transportation costs and fast delivery times
Consumers are psychologically inclined to buy products with low shipping costs. We recommend that the optimal solution is to include transportation costs into the price of goods to provide free shipping services to increase the competitiveness of goods.
If you cannot incorporate transportation costs into the price of goods, we recommend that the shipping price of the shipping cost is less than 8%.
7. Increase the commission rate
We do not recommend that you increase your commission during the first month's account incubation period. Following the incubation period you can consider increasing the commission ratio by yourself, thereby increasing market sales. We recommended that you only do so after implementing the above suggestions. A healthy and excellent seller account will make market sales more significant. For your reference: Commission Dial