Product Data Integration & Requirements

The purpose of the integration process is not just to get the current data in a state which is acceptable to proceed to launch but to inform you on how you should manage your data and account going forward to avoid experiencing issues.

Our integration team will be looking to verify your agreed product volume to eliminate any problems across all categories and product types. You should utilise the integration process as an opportunity to tune your product content & submission, gain knowledge on Fruugo, and inform all members of their team of their processes for Fruugo to avoid further occurrences of problems and ensure long-term success.

General Tips

• View the submission from an international customers perspective and supply all suitable information they may require.

• Use Title case for all fields. Do not write in capitals or lower case.

• Always check grammar and spelling. If there is a mistake on a search field the product will not be found.

• Use the manufacturers/brands official product information as a base for your content where possible.

• Only genuine / officially licensed products can be listed for which you are an authorised distributor.

Product Data Requirements

Product Title

The product title is the key aspect for most product first visibility along with the image as it is shown on a search results page; on the product page; and on the category pages.

Click the link below for the specification and examples:

Images

The images will have a big impact on people's first impression alongside title. A clear, high-resolution image on a white background is essential to present the product.

Click the link below for the specification and examples:

Brand

A significant proportion of search and category activity relates to the brand with which they have purchase history with or are specifically searching to find.

Click the link below for the specification and examples:

Category

You can quickly undo all the good work in your product information by indicating the incorrect category for your product as the category powers the Fruugo taxation engine and is key in the display of the product.

Click the link below for the specification and examples:

Attributes

The attributes you include have three key purposes when interacting with the customer - one is ensuring you have the variant they require available to select, the second is you are reassuring them that the title, image and description are accurate, and finally the third providers them the option to filter the search or category results.

The majority of customers will have four specific needs to be met with attributes:

• Size
• Colour
• Age (is collected from you providing an accurate category)
• Gender (is collected from you providing an accurate category)

As you need to ensure you meet the customers requirements, including AttributeSize and AttributeColor, is recommended for all products. Even if there isn't an option on the product, your product can be one option among many for a browsing customer which is when you can improve your product performance by ensuring your product has the necessary information to fulfill their requirement.

Description

The description should be a clear summary of the product and its features which is shown on the product page. It's important to remember this information will be shown in multiple countries and locations so think about the International buyer, not just domestically.

• A moderate length description is best (unless the item is electronics) - 100-200 words suits most products.
• It's important to remember that a longer description is not always better - the key specification or features can get lost amongst unnecessary information.
• Ensure your description is written in sentences - it needs to read and translate well. Do not just write a list of keywords or features.
• Do not duplicate the title as your description - it's purpose is to provide more / additional key information to reassure the customer.
• Do not include HTML links, contact details (telephone or email), or any price-specific; promotional or shipping information